Fly the W

The W flag had been raised after wins at Wrigley Field since 1938, to little fanfare — but with the team poised to ascend, the time was right to create a rallying cry that would unite Cubs fans around the world: “Fly The W”

It would become that year’s #1 sports hashtag worldwide, and the “W” became the Cubs’ most powerful unifying brand symbol and badge of fandom — one that’s even stronger today.

World Series Champs :50

Reel / Case Study

Social UGC

Fly the W :30 Yr 1

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